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![Services Marketing Management]() |
... -7506-6674-9 edic.2006 This book provides the reader with a thorough understanding of the principles of services marketing management, and the vital link between the promises that marketers make to their customers, ...  |
45.50€
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![Mastering Marketing.]() |
... .2006 The success of any business depends upon effective marketing. An understanding of the key principles and techniques is vital for ... . Particularly useful to managers newly appointed to the marketing department, or those wishing to |
31.00€
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![Marketing: Principles and Perspectives: With OLC and Premium Content.]() |
... .. 0-07-110811-4 edic.2006 Marketing: Principles and Perspectives, 5e is a ... with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration ... authors not only talk about what marketing is, but prepare students to be ... |
49.00€
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![International Marketing.]() |
... 1-403-90068-X edic.2006 International Marketing provides a comprehensive and relevant ... text encourages students to appreciate why international marketing is so important for managers ... helping them to grasp the basic principles and theories of the subject. ... |
53.00€
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